Digital Payment Adoption and Its Influence on Consumer Behaviour: Evidence from Meerut District

Author:S.K.S. Yadav, Samreen Khan

Abstract:
Digital evolution of payment services has been a crucial and evolving trend that has been witnessed in the Indian financial market. Technological advancement, government support, and a rise in smartphone devices have encouraged people to opt for more digital means of transferring money and changing the structure of financial and money markets. This paper attempts to provide an empirical analysis of how consumer behavior is shaped by the evolving nature of digital payment services, especially in Meerut districts of Meerut, a Tier-2 city that constitutes a mix of both urban and semi-urban class consumer crowd. This paper attempts to provide an empirical analysis of how consumer behavior is shaped through a structured questionnaire covering a sample size of 100 people and employed statistical methods for hypothesis testing and analysis. Findings show that demographic characteristics are not a significant factor in changes in consumer expenditure behavior and shape and are shaped by aspects such as trust, ease of convenience, and perceived usefulness of services. Additionally, it was found that ease of services of digital payment further contributes to an improvement in consumer satisfaction levels.

Keywords:Digital Payment Systems, Consumer Behaviour, Trust, Security, UPI, Meerut District.

DOI:10.46333/ijtc/14/2/12

International Journal of Trade & Commerce (Vol: 14 Issue:2)