Investor Behaviour Unveiled: Exploring the Interplay of Awareness Programs, Financialization, and Social Media Influencers

Author:Md Irshad Ali Tanwar*, Mohd Mohsin Qureshi

Abstract:
This research paper investigates the intricate dynamics of investor behaviour, focusing on the roles of awareness programs, financialization, and social media influencers. With financial markets becoming increasingly complex and accessible, understanding how these factors influence investor decisions is crucial for market participants and policymakers. This study employs secondary data from various sources, including academic journals, industry reports, and surveys, to analyze the impact of investor awareness initiatives and the rising influence of social media on investment choices. The findings reveal that heightened awareness through educational programs significantly enhances investor confidence and decision-making capabilities. Furthermore, social media influencers play a pivotal role in shaping perceptions and behaviours among retail investors. The paper concludes with recommendations for enhancing investor education and leveraging social media responsibly to foster informed investment practices.

Keywords:Investor Behaviour, Awareness Programs, Social Media Influencers, Financial Awareness.

DOI:10.46333/ijtc/13/2/7

International Journal of Trade & Commerce (Vol: 13 Issue:2)